Case Study – eCommerce – Home Deco Niche (Electrical & Electronic Products)

The website had previously been optimized only in fragments (a small number of categories), without any noticeable increase in organic traffic or sales.

The project officially started on January 1, 2024.

The Challenge

The client’s main objective was to reduce the high costs of paid promotion on Google Ads and Social Media by generating organic traffic through an SEO campaign.

Keyword Position at the Start of the Collaboration

Keywords in Top 1–5: 100

Keywords in Top 6–10: 219

Total Keywords on Page #1 in Google: 319

Key Performance Indicators (KPIs)

For the first year, the SEO proposal set the following goals:

• 20% growth in keywords across all levels:
  
  • Level 3 – Positions 11+
  • Level 2 – Positions 6–10
  • Level 1 – Positions 1–5

• 20% growth in sales from organic traffic

The Solution

Keyword Research & Mapping

We conducted comprehensive keyword research to identify relevant, high-potential search terms. Using SE Ranking, these keywords were mapped to specific website categories to align with user intent and business priorities.

Content Plan & Content Optimization

Based on the preliminary research, we developed a content plan for creating fresh, optimized content.

The plan also included a strategic internal linking structure to improve site architecture and distribute authority to key commercial pages.

CRO Audit

To boost revenue, we performed a conversion rate optimization (CRO) audit.

The recommended technical and UX changes are still being implemented using a third-party CMS, ensuring a smoother path from organic traffic to completed purchases.

Results – Revenue & ROI

By collaborating with SEO Grasp, the client achieved:

• ROI of 125% in the first year of the SEO campaign
• 48% increase in sales
• 27% growth in total revenue

Comparing the data from Google Search Console (the last 3 months of the current year vs. the last 3 months of the previous year), we can see a 42% increase in clicks and a 59% increase in impressions in search engines.

The brand keyword was excluded to avoid mixing traffic from other sources, such as paid channels. Filtering out the brand keyword provides even more accurate insights into the traffic generated specifically from SEO efforts.

• Keywords in Top 1–5: 343
• Keywords in Top 6–10: 398
• Total Keywords on Page #1 in Google: 741

Conclusion

The set targets were achieved and exceeded.