Case Study – eCommerce – HoReCa Furniture Niche (Chairs, Wedding & Event Tables)

The Challenge

The client’s main objective was to increase sales through organic traffic from search engines, complementing other marketing channels.

Keyword Position at the Start of the Collaboration

Keywords in Top 1–5: 10

Keywords in Top 6–10: 6

Total Keywords on Page #1 in Google: 16

Key Performance Indicators (KPIs)

For the first 6 months, the SEO proposal set the following goals:

At least 30% growth in keywords across all levels:
- Level 3 – Positions 11+
- Level 2 – Positions 6–10
- Level 1 – Positions 1–5
No revenue target was set at the beginning of the collaboration.

The Solution

Keyword Research & Mapping

We conducted in-depth keyword research to identify relevant, high-potential search terms. Using SE Ranking, these keywords were mapped to specific website categories to align with user intent and business priorities.

Content Plan & Content Optimization

Based on the research findings, we developed a content plan for creating fresh, optimized content.

The plan also included a strategic internal linking structure, improving site architecture and helping key commercial pages rank higher in search results.

Technical Audit

From the technical audit, we implemented optimizations that benefited both search engines and the user experience, ensuring a solid foundation for long-term SEO growth.

Results – Revenue & ROI

By collaborating with SEO Grasp, the client achieved:

ROI of 127% in the first 6 months of the SEO campaign
94% growth in total revenue

Comparing the data from Google Search Console (the last 6 months of the year vs. the previous 6 months), we can observe a 47% increase in clicks and a 70% increase in impressions in search engines.