{"id":2161,"date":"2025-02-10T15:17:52","date_gmt":"2025-02-10T15:17:52","guid":{"rendered":"https:\/\/seograsp.com\/?p=2161"},"modified":"2026-02-23T15:54:00","modified_gmt":"2026-02-23T15:54:00","slug":"case-study-ecommerce-horeca-furniture-niche-chairs-wedding-event-tables","status":"publish","type":"post","link":"https:\/\/seograsp.com\/en\/case-study-ecommerce-horeca-furniture-niche-chairs-wedding-event-tables\/","title":{"rendered":"Case Study \u2013 eCommerce \u2013 HoReCa Furniture Niche (Chairs, Wedding & Event Tables)"},"content":{"rendered":"\n

The business administrator had previously optimized the website, but without any tangible results<\/strong>.<\/p>\n\n\n\n

The project officially started on March 15, 2024<\/strong>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The Challenge<\/strong><\/h2>\n\n\n\n

The client\u2019s main objective was to increase sales through organic traffic<\/strong> from search engines, complementing other marketing channels.<\/p>\n\n\n\n

Keyword Position at the Start of the Collaboration<\/strong><\/p>\n\n\n\n

\"Client<\/figure>\n\n\n\n

Keywords in Top 1\u20135:<\/strong> 10<\/p>\n\n\n\n

Keywords in Top 6\u201310:<\/strong> 6<\/p>\n\n\n\n

Total Keywords on Page #1 in Google:<\/strong> 16<\/p>\n\n\n\n

<\/p>\n\n\n\n

Key Performance Indicators (KPIs)<\/strong><\/h2>\n\n\n\n

For the first 6 months, the SEO proposal set the following goals:<\/p>\n\n\n\n

    \n
  • At least 30% growth in keywords<\/strong> across all levels:
    \n
      \n
    • Level 3 \u2013 Positions 11+<\/li>\n\n\n\n
    • Level 2 \u2013 Positions 6\u201310<\/li>\n\n\n\n
    • Level 1 \u2013 Positions 1\u20135<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • No revenue target was set at the beginning of the collaboration.<\/li>\n<\/ul>\n\n\n\n

      The Solution<\/strong><\/h2>\n\n\n\n

      Keyword Research & Mapping<\/strong><\/h3>\n\n\n\n

      We conducted in-depth keyword research to identify relevant, high-potential search terms. Using SE Ranking, these keywords were mapped to specific website categories to align with user intent and business priorities.<\/p>\n\n\n\n

      Content Plan & Content Optimization<\/strong><\/p>\n\n\n\n

      Based on the research findings, we developed a content plan<\/strong> for creating fresh, optimized content.<\/p>\n\n\n\n

      The plan also included a strategic internal linking structure<\/strong>, improving site architecture and helping key commercial pages rank higher in search results.<\/p>\n\n\n\n

      Technical Audit<\/strong><\/p>\n\n\n\n

      From the technical audit, we implemented optimizations that benefited both search engines<\/strong> and the user experience<\/strong>, ensuring a solid foundation for long-term SEO growth.<\/p>\n\n\n\n

      Results \u2013 Revenue & ROI<\/strong><\/h2>\n\n\n\n

      By collaborating with SEO Grasp<\/strong>, the client achieved:<\/p>\n\n\n\n

        \n
      • ROI of 127%<\/strong> in the first 6 months of the SEO campaign
        <\/li>\n\n\n\n
      • 94% growth in total revenue<\/strong><\/li>\n<\/ul>\n\n\n\n

        <\/p>\n\n\n\n

        \"Client<\/figure>\n\n\n\n
        \"Client<\/figure>\n\n\n\n


        Comparing the data from Google Search Console (the last 6 months of the year vs. the previous 6 months), we can observe a 47% increase in clicks<\/strong> and a 70% increase in impressions<\/strong> in search engines.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        <\/p>\n\n\n\n

          \n
        • Keywords in Top 1\u20135:<\/strong> 99<\/li>\n\n\n\n
        • Keywords in Top 6\u201310:<\/strong> 16<\/li>\n\n\n\n
        • Total Keywords on Page #1 in Google:<\/strong> 115<\/li>\n<\/ul>\n\n\n\n

          Conclusion<\/strong><\/h2>\n\n\n\n

          The set targets were achieved and exceeded<\/strong>. The project was completed, and the collaboration did not continue beyond the initial 6 months.
          <\/p>\n\n\n\n

          \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

          The business administrator had previously optimized the website, but without any tangible results. The project officially started on March 15, 2024. The Challenge The client\u2019s main objective was to increase sales through organic traffic from search engines, complementing other marketing channels. Keyword Position at the Start of the Collaboration Keywords in Top 1\u20135: 10 Keywords […]<\/p>\n","protected":false},"author":3,"featured_media":2095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/posts\/2161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/comments?post=2161"}],"version-history":[{"count":0,"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/posts\/2161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/media\/2095"}],"wp:attachment":[{"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/media?parent=2161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/categories?post=2161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seograsp.com\/en\/wp-json\/wp\/v2\/tags?post=2161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}